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P&G Emphasizes Small Actions at Home To Be More Sustainable

New campaign looks to close the gap between consumer intention and action.

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By: Christine Esposito

Editor-in-Chief

Small steps can lead to big changes, according to Procter & Gamble. To mark Earth Week and as part of its commitment to help make sustainable choices easier for consumers, the CPG giant is launching a new campaign, including a short film called It’s Our Home, to share how small actions at home can make a world of difference for the planet. According to a new study in the US by P&G, 72% of people want to do more to be sustainable at home and nearly 90% of parents are inspired by thei...

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